Print Posted By Raj Singh on 09/23/2017 in Business

9 ways small businesses can build customer loyalty

9 ways small businesses can build customer loyalty

In today’s cutthroat business world, small enterprises have to compete with larger, established businesses to keep their customers coming back despite their financial limitations. And yes, anyone that’s managed a small business in a crowded industry knows how challenging that can be.

How can small businesses beat that? According to many experts, the easiest way out of this rut is by building customer loyalty among the few customers your business has. Sounds challenging, right?

Here are 9 ways you can build customer loyalty for your small business.

  1. Improve (or maintain) your customer care. There’s millions of ways to improve customer service. You can start by answering their query calls immediately (and working on them), shortening their time at checkout and suggesting where they can find alternative products to yours.
  2. Give them value for money. This can include high quality products, free after sales service, additional information on alternative products, free repair and more.
  3. Stand by the quality of your products. If you want your customers to keep coming back, show that you believe in the quality of the products or services you’re selling. You can give them examples of how long you’ve used a similar product, or give them manufacturing information about the product or service.
  4. Get to know your customers and build relationships with them. People have always preferred working with people they think they have a relationship with. Start by noting done their names and addresses somewhere, and calling them by their first names.
  5. Do something about their feedback and let them know about it. When customers give you feedback (be it complaints, grumbles or compliments) on your products or service, do something about it. And when it’s fixed, make sure your customers get to know about it.
  6. Keep note of their special days. Birthdays, anniversaries, weddings, reunions and holidays are good places to start. Scribble something down and send it to your customers on these days to show that you care and value them as individuals first.
  7. Understand the customers’ lifestyles and shopping habits. Take note of your major customers’ shopping habits and reorganize your services to serve them better. Know what products your customers prefer, how they like to be worked on, what time they like to shop most, how they prefer to pay and more. This can help you make their shopping experience easier and keep them coming back.
  8. Show that you want only the best for them. If it requires you to direct them where alternative products to yours can be found, go ahead and do it. If it means giving them info on upcoming quality products or directing them to better service providers, don’t hesitate to do it.
  9. Try exceeding their expectations. In other words, try to get ahead of yourself sometimes. Make deliveries earlier than they expect, have every product they want in store, have all the answers etc. Of course, you’ll have to sort out everything first, from the poor suppliers to unreliable manufacturers. But people love being surprised, and this can play out well for your business.

At the end of the day, it’s your relationship with your existing customers that builds into customer loyalty. That’s what matters.

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